WORK
WORK
SERVICES
Hi! I'm Jeremy. That's me, standing on a roof, trying to look cool. Outside of supermodeling, I'm good at some things.
What do you need?
Shoot me an email if you're ready. > heliconbrand@gmail.com
Copywriting
Content Writing
Strategy
Product Descriptions
Social Media Posts / Ads
Web Pages
Blogs
Taglines / Slogans
Emails
Your brand deserves to shine
It's true. But let's face it: In order to take things to the next level, your brand needs better words. It's practically starving for more inspired copy. Holding its stomach in agony, wishing someone would provide it with more emotional benefits to satiate its technical features.
What you need are words that surprise your consumers. Delight them. Show them visions of how life could improve through your products. Motivate them to stick close to your brand and buy from you.
Also, you need words that differentiate your brand's voice
from your competitors.
You need words that make your whole workforce proud
to rep your brand.
Words that, overall, optimize your marketing efforts.
You've been searching for someone who lives and breathes copywriting. Someone who's achieved good results again and again, over the long-term.
Okay, those are no-brainers. But how can you know this will work out?
I know...it's disheartening when you hire the wrong person. Most of the time you can't even use the copy they produce. Wasting your time and your money. With me, don't worry.
My Process
I love collaboration. Once I receive an assignment, I write up some drafts and ask for feedback. I revise accordingly. I'm all about making sure everyone is happy with the final result.
Of course, I'm flexible and enjoy processes of all kinds. So whatever yours is, just let me know and I'll jump right in.
Work History
I have 2 1/2+ years of fast-paced agency experience under my belt working across 8+ brands. I also have 2 years of experience in the challenging world of freelance copywriting and graphic design.
The truth is, I still love branding just as much as the day I was introduced to it and thought: I've been lied to...you can do more than teach with an English degree! Ever since that moment, I have thoughts of copywriting just as much as I have thoughts about, say, eating chicken. Or going for a run. Creating an illustration. Or working out.
You pretty much can't walk through SoHo without hearing me spout off an unwarranted verbal analysis about the branding contained within retail stores.
See, it's a mental defect and it's stayed with me even though I've since moved from operating in the agency world to helping small-to-growing businesses / entrepreneurs thrive.
Nowadays, I bring all of my hard-earned agency chops into what I'm doing now. My wordsmithing has reached new heights and I'm great at interacting with all kinds of people, with a sense of reverence and grace.
Because aside from loving copywriting, I can't overemphasize how much I adore people.
Testimonials
"Jeremy is witty, thoughtful and has a unique perspective on the world around him - and the ability to articulate and convey that perspective in a way that makes you want to pay attention. I'm becoming more and more convinced he's uniquely poised to take over the world, and be the most benevolent leader we could all wish for. Until then, if you have the opportunity to hire or work with him, I certainly would."
Roger Vaughn
Executive Creative Director & Partner
The Johnson Group
"Jeremy is an absolute pleasure to work with for many reasons but a few stand out. First, he's relentlessly positive and kind to those around him. As a writer, he's thoughtful, creative, hard-working and absolutely tenacious when it comes to crafting content that will resonate for our ad agency clients.
He's going places as a writer, there is no doubt about it. I am honored I can call him a colleague and a friend."
Ruth Ann Gilbert
Chief Marketing Officer
The Johnson Group
"Jeremy was my direct report at the Johnson Group, and as such I can say without hesitation that he was a Director's dream employee.
He took initiative to not only look into how to continue to optimize and grow engagement, content and brand equity for our clients, but also for our organization. Jeremy also worked to build up his own knowledge base to position himself as a subject matter expert across the CRM and Social Media channels. It was not uncommon for others to come to him as such.
Jeremy is very pro-active and will determine solutions to issues without being asked. A prime example would be when engagement and content began to slow, it had simply hit a plateau. Without prompting Jeremy worked with analytics to create controlled A/B testing across multiple variables over a span of a quarter. He analyzed the data to find the exact amount of lift from each test. He then presented these finding internally to our team and the entire agency. The findings from Jeremy's tests re-defined how we created and distributed content across 4 different verticals and in each case increased the engagement.
Jeremy also helped to create the pitch and sell-in to extend a current scope of work by adding an additional long form content channel to our client's contract. This helped to increase the retainer put in place, however although there was a financial benefit for the agency the key reason was to help support the company's current website. Jeremy is very clear on SEO and knew that by adding these long form initiatives it would assist in search and also provide a point of differentiation for the client. He was able to find a natural solution, develop a business case and implement the final product."
Colleen Kirk
Director of Social Media
The Johnson Group
"Jeremy is not only a writer but also a thinker. Jeremy considers his content subject before putting pen to paper and it shows. Jeremy is not afraid of new challenges and one of his latest accomplishments is conquering SEM writing. This type of writing wasn't Jeremy's natural inclination but he took the time to research, write, revise, and seek constructive criticism to perfect his craft. This is not an exception but a typical approach in Jeremy's work ethic and style. Jeremy strives to continually elevate his work and skill set. Until the day he publishes an award-winning novel we are lucky to have him as a Content Writer in the ad biz!"
Kimberly Biddy
Director of Interactive Media
The Johnson Group