The client wanted us to increase driver retention and hires by analyzing their social pages and implementing practices to garner more engagement. I posted every day for 2 years.

 

My content strategy and copy optimization brought the page from 15K to 50K followers. The buzz I created around the Page gave drivers a sense of company pride and often garnered applicant inquiries in the comments.

 

(1) The shorter the copy, the more engagement you get.

(2) The taller the photos, the more attention they get.

(3) The more product shots, the better.

(4) Pics with depth perform better. People favor open-air shots with foreground, middle and background.

(5) Questions increases buzz around your content.

 

I take an analytical approach to all of the copy I write. 

I don't view my job as just "filling in the blanks."

I implement strategy into everything.

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