Client: Salsarita's Fresh Mexican Grill

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Brief: Increase overall online marketing reach by recruiting consumers into "Salsamigos," an online rewards programs that allows people to share branded content on social media in exchange for free stuff. Through email marketing, entice existing Salsarita's customers to join.

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Sample: This is an email introducing Salsamigos to existing customers ("Cantina Club members"). Initially I was told this offer was "1,000 Cantina Club points," which I found out equaled $10 in free food. So I decided to lead with that offer in the headline, followed by the action in the subhead that customers would need to take.

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Results: We recruited thousands of Salsamigos, amplifying the reach of Salsarita's online marketing through the content our new recruits shared.

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