Client: Erlanger Health System

 

Brief: Write a tagline for Erlanger’s new blog site, “HealthyU.” Include words that help emphasize the

blog’s authority. Target the persona of the “concerned middle-aged mother” who seeks out health advice online for herself, her parents and her children.

 

"Healthy Insights from World-Class Experts"

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Sample: The words “Healthy Insights” explains what the blog has to offer. “Healthy” communicates the benefit of the blog. “Experts” relays the authority of the blog’s content. “World-class” aligns with word choice Roger Vaughn, my Creative Director, employed in a separate Emmy-winning campaign.

Results: The blog’s viewership continues to grow.